© 2018 by Nordic Pet Care Group A/S. All rights reserved  I

Birkegaardsvej 3, 8361 Hasselager, Denmark

Caring for Our Furry Friends and their friends

We Care for Pets and Have Everything They Need

And we Supply it to All Major Grocery and Pet Trade Shops and Chains in the Nordics

“One Group, Three Expertises“

The most extensive product range on the market

Building on more than 40 years of experience, Best Friend Group offers practically everything your pet will need at any stage in its life, safely and in premium quality. Our principal brands include Best Friend, Hurtta and Racinel, while also representing premium international brands such as Flexi, AlmoNature and Pet Safe. In addition to catering to the Nordic market were we supply all grocery chains and pet trades, we also export our products to 24 countries outside the Nordics

One of the leading producers of pet food in the Nordics

Building on more than 50 years of industry experience with pet food and pet care, VPG is able provide customized private label products to their customers, based on pure Nordic ingredients. Furthermore, VPG has one of Europe's largest and most modern fat-ball production plants with a capacity of more than 1 million fat-balls per day. Customers include larger retailers, DIY stores and pet shops in Scandinavia and several other European countries.

Point of Sales Display and Promotion 

Sales work force who helps customers across a wide range of retail product categories achieve better sales and profitability by optimizing in-store promotion and display of the customer’s products in almost every large Danish retail chain.